Rogue Fitness: A Start-up Success Story

Rogue Fitness

If you are a member of a CrossFit gym, you can’t miss it.  From bumper plates, to abmats, to my personal favorite, the GHD machine, the Rogue Fitness name is everywhere. Founded in 2006 and based in Columbus, Ohio, Rogue has enjoyed phenomenal growth.  According to Web Smith, AKA @CrossFitChron and the man responsible for @RogueFitness on Twitter, “We currently have 75 people working for us here at Rogue HQ, and we are stationed in … Read more

Why CrossFit, Inc. May be Worth $500 Million?

CrossFit Exhaustion

Note:  My Athletic Life is in no way affiliated with CrossFit, Inc. Reebok has proclaimed that with CrossFit, “the sport of fitness has arrived,” but what about CrossFit, Inc. the business?  Has it arrived? While I am in no way privy to any inside information, it would appear that CrossFit, Inc. is likely a business that is capable of making money in a way that would make Warren Buffett blush. Let me explain. While CrossFit … Read more

CrossFit Terms, Acronyms, and Jargon

Achilles Ruptures

Last Updated: February 19, 2021. What did you notice the first time you walked into a CrossFit gym? For me, it was the wall-to-wall white boards filled with names, times, goals, workouts, etc.  But most of  it was the unending list of indecipherable jargon and acronyms. To help make sense of this unique language you may encounter if you workout at a CrossFit gym, I compiled a list of 62 CrossFit terms. Basic CrossFit Terms: AMRAP:  As Many … Read more

Christmas Abbott: Finding Her Purpose with CrossFit

CrossFit Raleigh Coach Christmas Abbott

Last Updated: July 25th, 2016. Are you living the life you meant to live?  Are you doing the thing that makes you happy?  Are you having a positive impact on others? A few weeks ago, I spent some time with Christmas Abbott, owner and coach at CrossFit Invoke in downtown Raleigh, and I am 100% confident her answers to the above are “Yes, Yes, and Yes!”  In fact, I am not sure I have ever … Read more

CrossFit and Yoga – Yin and Yang

“Yin yang are not opposing forces (dualities), but complementary opposites that interact within a greater whole, as part of a dynamic system.” – Wikipedia Prior to starting CrossFit, I practiced yoga for four years.  I finally gave it up as I wanted to find an exercise program that was a bit more strength oriented – enter CrossFit.   CrossFit has certainly provided strength, but I have been wondering if it might make more sense to try … Read more

An Olympian’s Path from the Pool to CrossFit

Olympian Adriana Marmolejo

After a career that included participating in three Olympic Games, 75 Mexican national titles, and 50 national records, Adriana (Marmolejo) Schack was forced to retire from competitive swimming.  At only 28 years old, Adriana had destroyed a significant amount of cartilage in her knees which led to multiple surgeries.  It turns out that Adriana’s specialty, the breaststroke, is incredibly damaging to the knees, especially over many thousands of hours of repeated movement. The journey into … Read more

Cary CrossFit: Forging Future Olympians

Future Olympians at Cary CrossFit

Maybe it’s just me, but I find it odd that the world is now filled with multi-million dollar celebrity chefs.  Don’t get me wrong.  I love great food, and I am a fan of Jamie Oliver, Anthony Bordain, and Gordon Ramsey.  My problem is my inability to understand why these folks are held in such high esteem, and yet the rock-stars of athletic development and coaching toil away in the dark, in relative obscurity. Let’s … Read more

CrossFit Cheaters Anonymous

Avoiding Burnout

Author: Dawn Fletcher Integrity:  Adherence to moral and ethical principles; soundness of moral character; honesty. There are really only 2 types of athletes when it comes to integrity, those who have it and those who don’t. Yes, I believe that you fit in to 1 of 2 categories.   But remember, you can always change.  The first step is admitting you have a problem. There will be CrossFitters who cut corners, go through the motions, and … Read more

SEALFIT: A Challenge Beyond CrossFit


When I launched My Athletic Life last month, I emailed all of the CrossFit affiliates, letting them know about our site.  The very first response I received back was from Mark Divine and it said, “Let me know if I can support you in any way going forward.” At the time I didn’t know Mark, but as I would quickly learn, Mark is a former Navy SEAL, and not only a Navy SEAL, he was … Read more

Who’s In Charge, Your Body or Your Brain?

Imagine for a moment attempting an all-time maximum back squat, but unlike your usual setup on a stable surface, you instead choose to make the attempt standing on a balance ball.  What do you think would be the result?  Perhaps an epic fail? Clearly your brain understands the situation described above as dangerous, and for it to recruit heroic amounts of muscle fiber would compromise one of its core principals, preventing you from injuring yourself. … Read more

Who are you calling an athlete?

Author: Dana McMahan A year ago I sat and ate. When I thought of exercise, which I did only when the scale crept past a certain number, it was as an equation. How long of a walk – because that was about the extent of my physical activity — would it take to burn off a heaping bowl of three cheese macaroni? (Not the blue box mind you – I’m a food writer, so we’re … Read more