Rogue Fitness: A Start-up Success Story

Rogue Fitness

If you are a member of a CrossFit gym, you can’t miss it.  From bumper plates, to abmats, to my personal favorite, the GHD machine, the Rogue Fitness name is everywhere. Founded in 2006 and based in Columbus, Ohio, Rogue has enjoyed phenomenal growth.  According to Web Smith, AKA @CrossFitChron and the man responsible for … Read more

Why CrossFit, Inc. May be Worth $500 Million?

CrossFit Exhaustion

Note:  My Athletic Life is in no way affiliated with CrossFit, Inc. Reebok has proclaimed that with CrossFit, “the sport of fitness has arrived,” but what about CrossFit, Inc. the business?  Has it arrived? While I am in no way privy to any inside information, it would appear that CrossFit, Inc. is likely a business … Read more

Nate Schrader: Confidently Going About His Business

Last week I made the drive from Chapel Hill to Fayetteville, NC.  I did so to catch up with Nate Schrader. At 6’1” and 210 lbs. he looks well suited to wreak havoc on a football field, and yet Nate chooses to compete at CrossFit.  For Nate, CrossFit isn’t salvation or transformation, but rather it … Read more

CrossFit Terms, Acronyms, and Jargon

Achilles Ruptures

Last Updated: August 28th, 2016. What did you notice the first time you walked into a CrossFit gym? For me, it was the wall-to-wall white boards filled with names, times, goals, workouts, etc.  But most of  it was the unending list of indecipherable jargon and acronyms. To help make sense of this unique language you may encounter … Read more

Christmas Abbott: Finding Her Purpose with CrossFit

CrossFit Raleigh Coach Christmas Abbott

Last Updated: July 25th, 2016. Are you living the life you meant to live?  Are you doing the thing that makes you happy?  Are you having a positive impact on others? A few weeks ago, I spent some time with Christmas Abbott, owner and coach at CrossFit Invoke in downtown Raleigh, and I am 100% … Read more