Why CrossFit, Inc. May be Worth $500 Million?

CrossFit is Valuable

Note:  My Athletic Life is in no way affiliated with CrossFit, Inc. Reebok has proclaimed that with CrossFit, “the sport of fitness has arrived,” but what about CrossFit, Inc. the business?  Has it arrived? While I am in no way privy to any inside information, it would appear that CrossFit, Inc. is likely a business […]

Nate Schrader: Confidently Going About His Business

Nate Schrader CrossFit Games

Last week I made the drive from Chapel Hill to Fayetteville, NC.  I did so to catch up with Nate Schrader. At 6’1” and 210 lbs. he looks well suited to wreak havoc on a football field, and yet Nate chooses to compete at CrossFit.  For Nate, CrossFit isn’t salvation or transformation, but rather it […]

CrossFit Games 2012: Let the Competition Begin

CrossFit games 2012

On February 22, the wait will be over.  The CrossFit Games 2012 will be officially underway.  Given that 26,000 athletes participated in the 2011 games, I estimate that the total registrations in 2012 will top 40,000.  If you haven’t already done so, you can register here.  Bob Harper from The Biggest Loser says that he has […]

Mary Wineberg: Responsibility Without Regret

Mary Wineberg from Team USA

Mary Wineberg is a track and field athlete whose life is filled with love, success, and joy. She found love with her college sweetheart, Chris Wineberg, who she married in 2006. She found success in Beijing in 2008 when she stood alongside her teammates and accepted the Olympic gold medal in the 4x400m relay. And […]