Last week I received a care package from Steve Liberati, the founder of Steve’s Original – it was like an early Christmas present. Inside were a number of different PaleoKits, “a mix of free-range jerky, raw macadamia nuts, almonds, pecans and dried fruits,” PaleoStix, and PaleoKrunch, a grain-free granola.
To begin with, these snacks are compactly contained in vacuum-sealed packaging, making it easy to toss them in a gym bag or your carry-on luggage for air travel. But packaging doesn’t mean anything unless the contents are excellent, and after sampling the PaleoKits, PaleoStix, and PaleoKrunch, I am a huge fan! I am especially fond of the PaleoKrunch. As much as I love eggs, bacon, and sausage, PaleoKrunch will provide an excellent alternative when I need to eat breakfast in a hurry.
In addition, the texture and flavors of the various types of jerky were outstanding, with just the right amount of spiciness and not at all leathery. The verdict from a family of picky eaters: Perfect!
But the deliciousness is only a small part of the story. What happens if you mix those tasty Paleo snacks with an entrepreneurial spirit and wrap it up in a great cause?
Steve’s Club: The Real Vision
“Steve’s Original is the funding source for my true calling: Steve’s Club. I’m trying to change the lives of local inner-city kids with fitness training and peer mentoring. My not-for-profit club is for kids from Camden, NJ—touted as the most dangerous crime-infested city in the country. Many of these kids were drugging and ganging before they were hanging out with me. They just needed an alternative.
Four years ago, I started my first group of kids on a CrossFit exercise regimen and a Paleo diet. Many needed to gain strength, some needed to lose weight but all needed real food they could pack for school. My wife Kristen and I got creative in the kitchen, and PaleoKits were born!”
What started with space shared with CrossFit Tribe in Camden, Steve’s Club has now spread to nearly a dozen other CrossFit affiliates. Bravo Steve!
Want to Give PaleoKits a Try?
If this sounds good to you, ordering PaleoKits is a snap. Just go to Steve’s Original and click on Store.
And don’t forget to share this with your Paleo-eating friends.